Okaloosa County officials have increased the fall advertising allocation for area beaches from $100,000 to $300,000 due to low bed tax revenues. The funds will be added to the original $2.2 million marketing plan designed to advertise local beaches from March to September.
Peter Mayer Advertising of New Orleans, the county’s advertising firm, drafted the plan, which calls for marketing Okaloosa Island and Destin as top leisure destinations, selling the area to the meetings industry, revamping the county’s tourism websites and promoting the Emerald Coast as a Christmas destination.
This article originally appeared on Crestview News Bulletin: Okaloosa County to boost fall tourism marketing