CRESTVIEW — A local company is changing its name to better reflect its national position and focus.
Effective immediately, Bay State Cable Ties is now American Elite Molding. A company media release states, "The name change reflects the company's rapid growth over the past 12 years from a small reseller to a $25 million U.S.-based manufacturer that produces 1.5 billion cable ties a year.
"The word 'American' was chosen to communicate the company's commitment to keeping all manufacturing processes in America, as well as its complete national coverage with four regional distribution centers. 'Elite' refers to the company's position as America's leading manufacturer of cable ties, as well as its dedication to superior product quality and extraordinary customer service. 'Molding' describes the full range of the company's product scope, from nylon cable ties to HVAC duct straps to custom plastic injection molding through its division Technology Plastics."
Company founder and CEO Robert Sires said, "We have had 12 straight years of double digit growth since we decided to become an American manufacturer. As we look to the future, we wanted a name that accurately portrayed our current status and our goals going forward.
He said the company opened several new distribution centers, "giving us a physical presence in each region of the U.S. to facilitate the Just-in-Time shipping that our customers rely on. We expanded our manufacturing plant in Florida by 20,000 square feet — adding 40 new jobs — and invested in new machinery to expand our production capabilities.
Sires said, We plan to double in size within the next five years, reaching $50 million in sales. We are an American manufacturing success story, and we wanted our corporate name to reflect that."
American Elite Molding offers an extensive line of cable ties in a variety of lengths, tensile strengths, and colors, plus accessories such as mounting pads and cable clamps. Specialty products include EZ-Off ties, releasable ties, custom-printed ties, and HVAC duct straps. All cable ties use virgin nylon 6/6 to guarantee superior quality and are UL Listed and Mil-Spec approved.
All American Elite Molding products are backed by a 100 percent satisfaction guarantee.
For more information, call 1-888-463-3454, email CEO Robert Sires at rsires@robertsires.com, or visit www.AmericanEliteMolding.com.
This article originally appeared on Crestview News Bulletin: Crestview manufacturer undergoes name change