Okaloosa County Commissioners have approved a plan that could more than triple the staff tasked with marketing the area as a top vacation destination.
The board on Tuesday unanimously signed off on the new strategy, which calls for a greater use of local businesses and far less reliance on an out-of-town advertising agency to promote the area.
“It’s a good plan that’s been laid out,” Commissioner Trey Goodwin said. “One thing that sold me … was this reorganization will significantly dovetail with our efforts to make sure Okaloosa County isn’t the next spring break mecca.”
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This article originally appeared on Crestview News Bulletin: Okaloosa Tourist Development Council set to expand marketing staff